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Tradición del Eje
Overview
This is a mass-market coffee brand sold in Colombia’s Coffee Region and Caribbean Coast.
Team
Moire Studios
Services
Visual Identity, Packaging, Augmented Reality, 3D Modeling
Identity
We analyzed the competition and identified what the mass market looks for when selecting coffee, allowing us to create a dynamic identity.
3D Modeling
The product's packaging and commercial presentation were enhanced with high-quality 3D modeling.
Packaging
The packaging is simple, easy to open, and stands out in stores with its unique shape, details, and symbols that connect with the coffee's region of origin.
Augmented Reality
Consumers could interact with an engaging social media filter to connect with the brand during its launch.
